2025 Executive Social Media Benchmark

> Executive Summary

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> This report examines how executive thought leadership activity on LinkedIn and X correlates with measurable business outcomes including inbound lead generation, brand trust scores, and employee engagement metrics. Data was collected across 150 organizations over a 12-month period.

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> Key Findings

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> - Organizations with active executive social presence saw 3.2x higher inbound lead conversion rates

> - 78% of B2B buyers report that executive-authored content influenced their purchasing decision

> - Companies with delegated content workflows published 4.7x more consistently than those relying solely on executive availability

> - Trust scores increased by 41% when content was attributed to a named executive versus a corporate brand account

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> Methodology

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> Survey data was collected from 150 mid-market and enterprise organizations across SaaS, financial services, and professional services verticals. Engagement metrics were tracked via platform APIs. Brand trust was measured using a validated third-party sentiment analysis framework.